Here on Holidaycottages.net, we want everyone to find exactly what they are looking for. We want guests to find that perfect holiday cottage and our advertisers to find a simple, cost-effective medium for advertising their properties.
Formatting the advert is an art form that every business could benefit from learning. It is a fundamental part of running a business in any industry. With that in mind, let’s discuss the anatomy of a good holiday cottage advert.
The headline
The headline of any piece of work is vital. It’s probably the most important few words you will write. It needs to describe what you’re offering in an attractive way and intrigue the reader enough to draw them in.
For example: “Holiday cottage in Cornwall for rent” isn’t going to do much for your occupancy rate is it?
However, “Fantastic seaside getaway with ocean view minutes from Fistral Beach” would do much better.
The first paragraph
The first paragraph of your holiday cottage advert has to continue the good work you began with the headline. Here you will need to highlight the main features of your holiday let and make them as compelling and as exciting as possible.
It might help to make a list of the main selling points of your holiday property from a guest perspective and list them in this first paragraph. That way, your strongest pitch is within a couple of seconds reading time where it will have the most impact.
Images
A picture paints a thousand words. A well-used quotation, but for good reason. Even the best headline and description in the world doesn’t come close to making a sale as good images.
Take some great quality pictures of your holiday cottage to really make an impact. Look at your cottage at different times of the day, assess when the light shows it at its best and take the pictures then. Use your list of selling points from your initial paragraph and take an image of each of them to include in your advert.
Take and use as many as your advertising medium will allow. They really are that powerful!
The remainder
The rest of your holiday cottage advert should be used to offer supplementary information and important details. You can expand on your selling features and move on to less important elements of your cottage.
It’s also here that you will add details like availability, seasonal information, local amenities, highlights and anything else you need your guest to know before making a booking.
Writing your holiday cottage advert will take time and effort, but it’s an investment not a cost. The better you make it, the more likely it is to convert readers into guests. Which is what we’re all here for, right?